Thanks for the reply Alex!
It is installed, otherwise it will not be visible in 3ds max like the screenshot. Unless you mean something else.
BTW this happens on any other font that is not installed by default on windows, I tried my laptop and installed another font and created a new scene and the same happens. The only work around would be renaming my desired font to “liberation_sans.woff” and pasting it into the project folder, it works fine this way, which is actually not ideal as I would have to do that every time I export from max.